The SuitOne day, not long after losing 4 dress sizes, in the pursuit to rebuild my professional wardrobe, I stumbled upon it. The red suit I had been eyeing for months to go on sale – in my brand new size! And at an amazingly discounted clearance price. I bought it immediately, but waited a few weeks to wear it because it didn’t fit exactly right.

Around that time, a friend called and invited me to a meeting. She’d give me something fabulous if I went. I hadn’t seen her in a long time, was bored, wanted the item she was offering, and went. Against my will and judgment, I found myself intrigued. I was sold on this amazing business opportunity without even thinking about it. All I needed was $100 to sign up, and my life could be changed in a year! To the tune of $100,000! Dreams seemed to be unfolding before my eyes. Before I could stop myself, I was scrambling for the $100 so I could sign up and have the life I always wanted.

On a side note, most of us have encountered this at some point. Someone promising us what seems like the world for just a little something up front. Our eyes get shiny and our pockets greedy, so we eagerly sign up until one day we realize it wasn’t for us. Which we could have realized before we spent our $100 if we’d thought about the fact that we don’t use that product or buy that service ourselves anyway. But that’s besides the point, right? Wrong. That is the point. You can never sell anything you’re not passionate about and be successful. But that’s only a part of my point. So, back to the story.

I tossed and turned all night, just like the recruiter said I would if this were the right opportunity for me. I woke up early and it hit me: the red suit would fit the bill. I’d bought it on sale for just almost exactly $100 and hadn’t worn it yet. Brilliant! I could return it and trade – for the business opportunity of a lifetime! Just moments later, the ideas came pouring. First, I was struck with the desire to start this blog as a way to market my business. I thought about the suit I was going to return to trade up for the chance at this business, the little red suit. LittleRedSuit was born. I registered this blog at lunch that day, bought the URL and was raring to go.

I returned the suit immediately, energized by the delightful metaphor the blog would immortalize – the idea of trading the little red suit for an incredible business opportunity.

One day later, it was time to sign the check. The business opportunity awaited. The recruiter assured me of the money and success at my fingertips, and asked why I’d waited even this long to sign up. I wondered and took a second to think about it. That’s when it hit me. It just wasn’t for me. I had no interest in the thing to be sold, no desire to be a part of the business at all. But something about it intrigued me. I thought. I realized the opportunity was what I wanted. Well, not just this particular opportunity, but just an opportunity. I almost joined up anyway, simply because I hated the thought of abandoning the idea of this blog. That I really wanted when I thought about it. That and the metaphor. The idea of trading up, it seemed so right on for everything in my life.

Then I realized it still is so right – not just for me, not just as a story for joining some “unique business opportunity” – but as a story and a purpose for taking that step, getting out there, and trading a few spare hours each week for something more important than whatever other meaningless thing I’d find to fill those hours. It’s taken me a few weeks to nail things down, to tailor my ideas while I try to make this all fit right, but I’m here for the ride and to preach the value of the trade and this LittleRedSuit I’ll be keeping. Stay tuned!


I met this man a week ago. Barely, in the sort of way one person meets another, and one walks away with an inspirational, perhaps life-changing idea and the other thinks for a brief moment, “that is a woman wearing a brown suit,” and then moves on to the next multi-thousand dollar speaking engagement never to think of the moment again. Why does this matter, you might be thinking? What’s the payoff? Well, it’s personal, mostly, but if you’re reading this, it’s why you are.


It’s the crux of a lot of what’s been happening in my life lately. I’ve wanted to say something, do something, be something, for years, but haven’t gotten out there and opened it up for anyone ever before, not in any real way. Why, who knows. I’ve let business opportunities slip past because I was too afraid to move forward. I’ve gone through an eight-hour quarter life crisis and realized that I’m nothing that I thought I would be and that will never change for me unless I change it myself. I’ve sat and thought about our lives, our culture, our being plugged in, while this turmoil of it all overwhelmed me, and I kept it all inside, afraid not of what it would become if I let it out, but of what it wouldn’t become in a time where anyone can be an expert and there have been so many revolutionary ideas in the last five years alone it makes people like myself languish, thinking there aren’t really any good ideas left to pursue.


That changes today. For me, at least.


Thanks to Seth Godin for his encouragement, though not by any means exclusively to me. But thanks to him for innovating and breaking ground and telling other people like me and thousands of other faithful readers to just DO IT.

Maybe I’ll write an e-book as he recommends, maybe I’ll just blog about things I care about or think about or need to get out of my head. But I’ll do it. Right here. I’ve decided to finally do it, as he admonished months ago, to “Make Something Happen. Now. . . . Today.”


Here goes. Stay tuned for the Parable of the LittleRedSuit.