Here’s some news I’m very excited to share with all my readers: I was recently accepted as a member for the forum of fifty women at Damsels in Success and will be writing there once a month! So, please check out my first article there, leave a comment and read more from the other wonderful Damsels there! I’d also like extend a huge thanks to Damsel’s founder, Harleen Kahlon, for creating such an excellent resource for women and for the opportunity to contribute to it. Here’s an excerpt from my article. Enjoy!

Personal Branding in a New Media World – How Much Girly is Too Much?

In the new media age, the topic of personal branding is getting a lot of coverage. Articles, blogs, entire companies devoted to this term. I think we all essentially know what it means, (for those who don’t, read this). And those of us participating online know that our brands are important. So important, in fact, that some people are picking names for their children based on those with the best potential for a clean Google search. We get it.

But with all the fuss about personal branding, there’s a side of it that doesn’t seem to get a lot of attention. I’m talking about gender. Some of the biggest blogging communities in the world are full of woman bloggers. People are starting and sharing lists of the most prominent women bloggers. Women are supporting each other, sharing and talking about the world the way we see it. But all this brings up an interesting question, in my mind. Are we focusing too much on girl power and leaving our guy counterparts and half of a viable audience out of the mix by being too woman-centric?  

Read the rest at Damsels in Success!

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